Following on from our commercial for the award-winning Mackney Photography in July of this year, we were thrilled to be commissioned to work with them again on a promotional video for POP! A portrait series aimed at children, these stylish and imaginative pieces of artwork can be based around superheroes or fairies. We were tasked with bringing Mackney’s pop-up shop to life on film during its two-month presence in the Intu shopping centre in Derby, allowing us to spend a day on the shoots themselves and a day at the studio to see the magic of post-production. The film was released through Facebook and reached an audience of over 30,000 online viewers, a testament to the power of film and video for social media marketing. Take a look at the final film and we hope you enjoy!